Bright Matter Research
Research on streaming TV and Meta ads for car dealers
Plain-English guides and data for dealer principals, GMs and marketing managers deciding how to buy streaming TV and run it with Meta. Every fact links to its source and carries a date.
Start here
New to streaming TV for a dealership? Read what it costs, then where to buy it, then how to tell if it worked. If you already run Meta ads, read how to run CTV and Meta together.
Guides
The questions dealers ask before they buy streaming TV.
Guide · Cost
How much does CTV advertising cost for a car dealership?
What streaming TV advertising costs a car dealership in 2026: self-serve minimums from $100 to $500, CPMs of about $20 to $40, Netflix around $30, the reach math, and the costs besides media. Checked November 2026.
ReadGuide · Platforms
Where car dealers can buy streaming TV ads: 10 platforms compared
A side-by-side comparison of the streaming TV platforms a car dealership can buy: Universal Ads, Roku, Disney (Hulu), Paramount, Vibe, MNTN, YouTube, Amazon, Netflix and local reps, with minimums, inventory, targeting and CPMs checked November 2026.
ReadGuide · CTV + Meta
CTV and Meta ads for car dealerships: how to run them together
How a car dealership should run streaming TV (CTV) and Meta (Facebook and Instagram) ads as one plan: what each channel does, Meta's financial ad category rules, retargeting, budget math and measurement.
ReadGuide · Measurement
How to measure CTV ads for a car dealership
How a car dealership can tell whether streaming TV ads worked: the three kinds of numbers in a CTV report, how to set up a ZIP-code holdout, what to track at the store, and the questions to ask a vendor.
ReadData
Numbers and published results, each with its source.
Data · Statistics
Automotive CTV and streaming TV advertising statistics, 2026
33 sourced statistics on streaming TV (CTV) advertising for car brands and dealers in 2026: spend, who buys, reach, ad loads, creative, prices, car buyers, results and Meta rules. Each with its source and date.
ReadData · Case studies
Car dealer streaming TV case studies: what has been published
13 published case studies of car dealerships running streaming TV ads on Roku, Amazon Prime Video, Hulu, Comcast, Vibe and MNTN, with the results each one reports and who published it.
ReadFor car dealerships
Streaming TV ads for car dealerships, run white-glove
Bright Matter runs streaming TV (CTV/OTT) and Meta ads for car dealerships: ZIP-code household targeting, cross-app frequency caps, app-level reports and holdout measurement, in ad accounts opened in your store's name.
ReadDealer trends
What changed in streaming this season, and what a dealer should do about it.
Dealer trends
The Household Is the New Time Slot
Streamers are merging apps and sharing shows. For a car dealer buying streaming TV, plan by household across apps, cap frequency, and ask for app-level reports.
ReadDealer trends
Free Streaming Means Fuller Breaks
More streamers are adding free, ad-supported tiers. Dealers get more households to reach and more ads in every break, so cap frequency and rotate short spots.
ReadAbout the author
Shannon McNeil founded Bright Matter, a marketing firm that builds a business's marketing inside the business: ad accounts in the owner's name, data in the owner's database, and reporting the owner can check.
She works with franchised car dealerships on social media and Meta advertising, and writes Bright Matter's research on streaming TV for dealers. Every guide here is written to answer one question a dealer actually asks, cites its sources, and is updated when platforms change their terms.
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